Our APproach

CPGBrokers & Associates believes in a true partnership with your company, that is why your proven 4-steps to success was developed.

1. Quality Fit

CPGBrokers & Associates provides an initial consultation to review where your brand is today in terms of Sales and distribution. Our goal is to develop a pathway with solutions to ensure your business achieves its goals and vision.

Product Merit - Depth/breadth of line, product details, pricing, category fit
Product Positioning - Based on product profile, relevance to ever evolving consumer demographics within the specific retail channel
Product Point of Differentiation - What makes your product unique and relevant to other products in the marketplace, i.e. formulation, claims, clinicals, technology
Support of Marketing Funds - How is your business going to support the marketing funds required for success (promo support, social/digital advertising, analytics to validate trial/sell through, merchandising, etc.)
Assess E-Commerce Footprint - Amazon or other .com sites, customer review
2. Terms & Conditions Proposal

CPGBrokers & Associates then develops a proposal which highlights general business terms, scope of work, timing, and compensation, including:

Pre-work - Initial 90 days
Broker Management
Sales Management
Territory/Channel – Retailer by name
3. Representation Proposal

CPGBrokers & Associates provides your business with a formal Agreement which includes pricing, communications, confidentiality, indemnification, compensation, terms, broker, sub broker performance, and Exhibits that include brands/products, and US territory (channel- Food, Drug, Mass, Specialty, Beauty, and Pharmacy. Upon execution of Representation Agreement, the work then begins on developing Go-To-Market Plan.

4. Go-To-Market (GTM) Plan

CPGBrokers & Associates conducts a Distribution gap analysis, sell through success story, key differentiator matrix, Sales Broker plan which includes a category review assessment of key accounts/channel and retailer forecast, research category/pricing, retailer presentation preparation, recommendation of Marketing audit (consultation and development of Marketing Digital/Social strategy, proportionate to current budget and growth objectives).

Contact Us