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This morning’s New York Times reports on the the 2010 Nielsen wrap up. And the summary? “TV Viewing Continues to Edge Up” (click for link). In fact, TV prognosticators, programmers and ad practitioners today have to sort out the contradiction between: (a) the venture funded hype about internet TV, (b) the legitimate possibility that some kind of internet distribution could harm the TV business, (c) the good consumer value that might be created with various kinds of internet distribution, and (d) the continuing health of traditional TV. (Beyond the Times, last week we received this solid report about cable subs from Time Warner.) TV clearly will be changing. But will it be destructive change like has happened to newspapers? I doubt it. TV is a very healthy industry – there’s lots of money and

TIMES & TRENDS: THE NEW PATH TO PURCHASE An Escalation of Channel & Consumption Migration Throughout the economic downturn, consumers have relied on packaged goods companies to help them meet their daily needs on extremely tight budgets. Today’s shoppers are very discerning and have demonstrated a willingness to shop across channels in order to maximize the return on their CPG investment. Retailers that fail to closely track and meet their customers’ needs quickly are

Mothers today seek reliable information to make the best decisions and purchases they can for their families. Increasingly, they’re seeking this information through digital channels. This behavior provides an opportunity for marketers to reach moms in contextually relevant environments. Are you adapting your online strategies...

THE 2010 LOWER-INCOME SHOPPER Effectively Serving Diverse Micro-Segments With widely varying household compositions, cultural backgrounds, shopping behaviors and attitudes, lower-income shoppers are one of the most misunderstood consumer groups today. Many retailers and manufacturers are taking a one-size-fits-all approach to reaching these shoppers, but with a $...

THE 2010 LOWER-INCOME SHOPPER Effectively Serving Diverse Micro-Segments With widely varying household compositions, cultural backgrounds, shopping behaviors and attitudes, lower-income shoppers are one of the most misunderstood consumer groups today. Many retailers and manufacturers are taking a one-size-fits-all approach to reaching these shoppers, but with a...

HOLIDAY SHOPPING 2010 Bounty on a Budget As we enter the 2010 holiday shopping season, marketers question whether consumers will tighten or loosen their purse strings with an unpredictable 2011 economy looming on the horizon. As confidence about the immediate future continues to lag, shoppers are cautious...