This post is by Erik Deckers, blogger, speaker and co-owner of Professional Blog Service in Indianapolis. Deckers is the co-author of “Branding Yourself: Using Social Media to Invent or Reinvent Yourself,” and helped write “Twitter Marketing for Dummies.”
You can’t be a SmartBrief on Social Media reader without knowing that measuring and analyzing your company’s online efforts are important. But what about your personal branding? Knowing whether you’re effectively promoting yourself is also important.
This is the type of article that invariably mentions Klout
, but I’m willing to bet that most SmartBrief readers are also Klout users, so I won’t bother with it. Instead, here are five other tools you can use to see what kind of impact you’re making with your personal branding.
is a Twitter influence-measurement tool that looks at