SymphonyIRI Group Tag

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The current environment for advertising and marketing is rapidly shifting. No longer are companies able to slide by with the basic strategies implemented in the past. With new digital developments changing on a continuous basis, being nimble and adaptable to these new forms of communication will be critical to getting the message effectively to consumers and shoppers alike. Already, we have seen huge changes: * From traditional media to multiple forms of communication * From mass to niche media, centered around specific target audiences * From a manufacturer-dominated market to a retailer-dominated, shopper centric market. * From general-focus advertising and marketing to data-based marketing * From limited Internet access to 24/7 Internet availability and access to goods and services The booming culture of social media is also creating countless opportunities for

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In an industry as competitive as retail, companies are forced to do all they can to set themselves apart in order to maintain market share. It is a day-to-day battle, and as an organization, you need to go into battle armed with the right information and tactics. At Summit’s Track E: “Winning at Retail: How to Compete Successfully” breakout sessions, you’ll hear how a few well-known companies have managed to stay one step ahead of the curve in this ever-challenging market. Featured speakers will include: * Cara Bernosky, president and co-founder for IMC Licensing: Cara will address creative approaches restaurants have taken

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Competition for Share of Consumer Spending is Intensifying as the Country Emerges from Recession CHICAGO, March 3, 2011 - Consumers deserted shopping malls and car dealerships in droves to spend wisely and save in 2009. While this conservative mindset has stuck with many consumers, others increased spending at least somewhat during 2010. The CPG industry demonstrated signs of improvement, with unit sales declines slowing markedly across channels, and some departments and categories experiencing positive sales trends for the first time in five quarters. SymphonyIRI Group continues its analysis of the CPG industry's performance throughout the past year and identifies new market opportunities in its latest report, "Times & Trends: CPG 2010 Year in Review: Out of Turmoil Rises Opportunity." "Although many are breathing a sigh of relief since the "Great Recession" officially