Posted at 15:00h
in Category Management
Store Brands Activity
Nearly every household in the United States purchases store brands today, and 80 percent of
consumers believe store brand products are equal or superior to national brands in terms of quality, value and packaging. These are just two statistics that demonstrate the remarkable strength of store brands. Retailers have introduced sophisticated strategies to build store brand dollar and unit share growth, while national brand manufacturers have responded with aggressive new marketing strategies of their own.
SymphonyIRI Group, Inc. announced today the availability of two new reports that analyze the dynamics of today’s store brands market. New executive research, titled “Understanding and Mitigating the Private Label Threat,”