SymphonyIRI Tag

Store Brands Activity

Swedish grocery store where private label prod...
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Nearly every household in the United States purchases store brands today, and 80 percent of consumers believe store brand products are equal or superior to national brands in terms of quality, value and packaging. These are just two statistics that demonstrate the remarkable strength of store brands. Retailers have introduced sophisticated strategies to build store brand dollar and unit share growth, while national brand manufacturers have responded with aggressive new marketing strategies of their own. SymphonyIRI Group, Inc. announced today the availability of two new reports that analyze the dynamics of today’s store brands market. New executive research, titled “Understanding and Mitigating the Private Label Threat,”

Visiting Smaller Number of Channels, Making Fewer Trips, and Shifting to Dollar Stores Represent Key Findings CHICAGO, Aug. 26, 2010 - Shoppers are cutting back on the number of channels they are visiting, concentrating visits on stores known for lower prices, generally visiting stores less frequently...

Even in a challenging and rapidly changing marketplace, lower-income shoppers will generate $ 115 billion in incremental spending during the next decade, the SymphonyIRI Group reported Monday in its fourth annual research report, The Lower-Income Shopper Report: Serving Lower-Income/Multicultural Shopper Micro-Segments. Information Resources, Inc. (IRI)...