Store Tag

Image via Wikipedia
Convenience store shoppers are continuing to redefine what value means and are putting an increased emphasis on affordability. They are turning to private brands, harnessing social media, blogs and online information to research purchases more carefully, downloading coupons at home, and engaging with retailers that can provide the best combination of low prices and convenience. To examine this dramatic shift in the U.S. consumer base, CPG thought leader Thom Blischok will present 2010: Preparing for ‘Business as Unusual’ in the C-Store Industry and unveil comprehensive research that will

[caption id="" align="alignright" width="300" caption="Safeway Lifestyle Produce"]Safeway Store Lifestyle look Produce Dept.[/caption]
By Susan Viamari, Editor, Times & Trends As has been the case in past recessionary periods, the country's latest economic downturn served to reinforce store brands' position within the CPG industry. But, the recession has prompted change across national brand manufacturers as well. From new products to pricing, national brand CPG marketers are rethinking their strategies in an effort to protect and grow share of their own product lines. National brand manufacturers have made progress. Store brand share gains have slowed, in some

Store Brands Activity

Swedish grocery store where private label prod...
Image via Wikipedia
Nearly every household in the United States purchases store brands today, and 80 percent of consumers believe store brand products are equal or superior to national brands in terms of quality, value and packaging. These are just two statistics that demonstrate the remarkable strength of store brands. Retailers have introduced sophisticated strategies to build store brand dollar and unit share growth, while national brand manufacturers have responded with aggressive new marketing strategies of their own. SymphonyIRI Group, Inc. announced today the availability of two new reports that analyze the dynamics of today’s store brands market. New executive research, titled “Understanding and Mitigating the Private Label Threat,”