Posted at 01:21h in Consumer Packaged Goods, Internet Marketing, Retailing, Social Networking 0 CommentsThis post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: How would you compare the costs of social media marketing and traditional marketing channels, relative to their returns?
- Traditional marketing is more expensive than social media marketing – 43.48%
- It is difficult to compare the two – 41.74%
- Social media marketing is more expensive than traditional marketing channels – 12.17%
- They cost about the same – 2.61%