15 Apr Is social media marketing more cost-effective than traditional channels across CPG spectrum?
Posted at 01:21h
in Consumer Packaged Goods, Internet Marketing, Retailing, Social Networking
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- Traditional marketing is more expensive than social media marketing – 43.48%
- It is difficult to compare the two – 41.74%
- Social media marketing is more expensive than traditional marketing channels – 12.17%
- They cost about the same – 2.61%