15 Apr Is social media marketing more cost-effective than traditional channels across CPG spectrum?
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in Consumer Packaged Goods, Internet Marketing, Retailing, Social Networking
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This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Last week’s poll question: How would you compare the costs of social media marketing and traditional marketing channels, relative to their returns?
- Traditional marketing is more expensive than social media marketing – 43.48%
- It is difficult to compare the two – 41.74%
- Social media marketing is more expensive than traditional marketing channels – 12.17%
- They cost about the same – 2.61%
This post is by Erik Deckers, blogger, speaker and co-owner of Professional Blog Service in Indianapolis. Deckers is the co-author of “Branding Yourself: Using Social Media to Invent or Reinvent Yourself,” and helped write “Twitter Marketing for Dummies.”
You can’t be a SmartBrief on Social Media reader without knowing that measuring and analyzing your company’s online efforts are important. But what about your personal branding? Knowing whether you’re effectively promoting yourself is also important.
This is the type of article that invariably mentions Klout, but I’m willing to bet that most SmartBrief readers are also Klout users, so I won’t bother with it. Instead, here are five other tools you can use to see what kind of impact you’re making with your personal branding.
Twitalyzer is a Twitter influence-measurement tool that looks at 
This post was written by Mirna Bard, a social-media consultant, speaker, author and instructor of social media at the University of California at Irvine.
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: Would you pay a monthly fee to use a social-networking site?
In Monday’s post, Jay Baer and Amber Naslund explained how to use social networks to respond to a full-blown communications crisis. They offered some great advice for handling a PR nightmare on a social channel. But how can you keep it from getting to that point? How do you diffuse conflicts before they turn into all-hands situations?
Having a social media presence means you will have social media fights. If you seek attention, some of your buzz will inevitably be negative. No brand is immune. But you can take steps to minimize conflict — and even turn a negative comment into a golden moment that wins your brand positive attention. Here’s how: