Social network Tag

This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: How would you compare the costs of social media marketing and traditional marketing channels, relative to their returns?
  • Traditional marketing is more expensive than social media marketing – 43.48%
  • It is difficult to compare the two – 41.74%
  • Social media marketing is more expensive than traditional marketing channels – 12.17%
  • They cost about the same – 2.61%
A couple of weeks ago, I was in a meeting with several executives who were debating

This post is by Erik Deckers, blogger, speaker and co-owner of Professional Blog Service in Indianapolis. Deckers is the co-author of “Branding Yourself: Using Social Media to Invent or Reinvent Yourself,” and helped write “Twitter Marketing for Dummies.” You can’t be a SmartBrief on Social Media reader without knowing that measuring and analyzing your company’s online efforts are important. But what about your personal branding? Knowing whether you’re effectively promoting yourself is also important. This is the type of article that invariably mentions Klout, but I’m willing to bet that most SmartBrief readers are also Klout users, so I won’t bother with it. Instead, here are five other tools you can use to see what kind of impact you’re making with your personal branding. Twitalyzer is a Twitter influence-measurement tool that looks at

This post was written by Mirna Bard, a social-media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Would you pay a monthly fee to use a social-networking site?
  • I would rather delete my account than pay a service charge  — 58.49%
  • I would pay only if I was using it for professional/business reasons — 28.30%
  • I would need my network to introduce some extra features to make paying the fee worthwhile  — 9.97%
  • I’d be happy to pay, if the fee was reasonable  — 3.23%
Many studies are detailing the rapid growth of social-network use. Is there anything that could bring this trend to a half? If this week’s poll numbers are any indication, social networks imposing a fee might just do the trick. A majority of SmartBrief on Social Media readers say they would rather

[caption id="" align="alignright" width="160" caption="Image via Wikipedia"]Quel ricco sfondato di Mark Zuckerberg, founde...[/caption]
Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop is, somebody cared enough about where their money was going to take a hard look at the effectiveness of Facebook ads. A dedicated Facebook user’s response just might be “Ads? They have ads on Facebook?”. (Yup, those clusters of 20 words or so that clutter the right hand side of the page – sometimes with microscopic images attached.) And, that’s exactly the problem. We now learn that the clickthrough rate on Facebook ads is .051%. (Here is a summary of the study by Webtrends.) To be clear, that’s 5 one-hundredths of a percent. Or, one click through for every 2000 times your ad is displayed. Heck, maybe this rate is pretty good since your ad is probably only noticed once out of every 1999 times it’s seen. But it is scary that this clickthrough rate is DOWN. That’s right, the click-through rate was an astronomical .063% in 2009. And, there’s one more key concern. Facebook ads should be highly

In Monday’s post, Jay Baer and Amber Naslund explained how to use social networks to respond to a full-blown communications crisis. They offered some great advice for handling a PR nightmare on a social channel. But how can you keep it from getting to that point? How do you diffuse conflicts before they turn into all-hands situations? Having a social media presence means you will have social media fights. If you seek attention, some of your buzz will inevitably be negative. No brand is immune.  But you can take steps to minimize conflict — and even turn a negative comment into a golden moment that wins your brand positive attention. Here’s how:
  • Hurry, don’t rush. It’s been drilled into our heads that speed matters in social communications. You don’t have two days to respond to a crisis. You probably don’t have two hours — depending on when the situation develops. But that doesn’t mean you
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