This post is by Robert Jones, communications consultant and contributing editor to SmartBrief on Entrepreneurs.
Entrepreneurs dread social media. That’s the takeaway from a recent poll of 258 SmartBrief on Entrepreneurs readers, which found that entrepreneurs would choose to outsource social media before any other single business function. Check out the results:
If you had an unlimited budget, which function of your business would you most like to outsource?
- Social media — 28.57%
- Other — 25.11%
- Public relations — 19.91%
- Sales — 16.45%
- Customer service — 9.96%
When did social media become such a chore — and why? I asked four experts to take a look at the poll and offer their feedback. Here’s what they had to say:
- “It’s not considered important enough to engage [entrepreneurs’] attention at this point. And I don’t believe