shoppers’ Tag

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Convenience store shoppers are continuing to redefine what value means and are putting an increased emphasis on affordability. They are turning to private brands, harnessing social media, blogs and online information to research purchases more carefully, downloading coupons at home, and engaging with retailers that can provide the best combination of low prices and convenience. To examine this dramatic shift in the U.S. consumer base, CPG thought leader Thom Blischok will present 2010: Preparing for ‘Business as Unusual’ in the C-Store Industry and unveil comprehensive research that will

Visiting Smaller Number of Channels, Making Fewer Trips, and Shifting to Dollar Stores Represent Key Findings CHICAGO, Aug. 26, 2010 - Shoppers are cutting back on the number of channels they are visiting, concentrating visits on stores known for lower prices, generally visiting stores less frequently...

Even in a challenging and rapidly changing marketplace, lower-income shoppers will generate $ 115 billion in incremental spending during the next decade, the SymphonyIRI Group reported Monday in its fourth annual research report, The Lower-Income Shopper Report: Serving Lower-Income/Multicultural Shopper Micro-Segments. Information Resources, Inc. (IRI)...