Retail Tag

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Thursday, March 24, 2011 by Jennifer Randall Take your best guess—what was the average DSD in-stock level found to be in a recent study published in SupermarketNews.com? I was a little surprised that the figure was actually 98 percent, especially given that other similar studies of both DSD and warehouse-supplied products put the average in-stock level between 92 and 94 percent. The study used shelf analysis based on six categories at 28 different retail stores, as well as interviews with DSD route drivers. Retailers participating in the study included Cub Foods, Hannaford Bros., Kroger, Safeway, Save Mart, Wegmans and Winn-Dixie. DSD vendors participating included Bimbo Bakeries, Dreyer, Flower Foods, Kellogg,

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The current environment for advertising and marketing is rapidly shifting. No longer are companies able to slide by with the basic strategies implemented in the past. With new digital developments changing on a continuous basis, being nimble and adaptable to these new forms of communication will be critical to getting the message effectively to consumers and shoppers alike. Already, we have seen huge changes: * From traditional media to multiple forms of communication * From mass to niche media, centered around specific target audiences * From a manufacturer-dominated market to a retailer-dominated, shopper centric market. * From general-focus advertising and marketing to data-based marketing * From limited Internet access to 24/7 Internet availability and access to goods and services The booming culture of social media is also creating countless opportunities for

CPG and Retail Companies Must Wean Shoppers Off Price-Only Related Merchandising for Future Success
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CHICAGO, Jan. 20, 2011 - The new year creates an opportunity to review product and retail strategies with a view toward continuous improvement. Nowhere is this more relevant or important than in merchandising strategies. To take a closer look at these strategies, SymphonyIRI Group released its current issue of Times & Trends, “Merchandising Trends: Achieving Differentiation with a Shopper-Centric Approach,” which explores current and emerging merchandising trends that CPG marketers have embraced during the last few years in an ongoing effort to satisfy shoppers’ rapidly changing definition of value. SymphonyIRI anticipates shoppers will remain conservative in their purchasing habits, but evolve their definition of “value” slowly away from the almost singular focus on price that has shaped behavior for the past three years. The new focus will be one that integrates other factors, such as ingredients to support increased health and wellness, packaging and convenience. “Approaching CPG merchandising from a shopper-centric perspective is critical and will become increasingly

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SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Do you think Facebook gets more attention than it deserves?
  • It does not deserve this much attention — 47.62%
  • It is worth all the attention it’s getting — 31.22%
  • I don’t pay attention to all the hype around Facebook — 21.16%
Whether it’s offline or online, everywhere we turn someone is talking about

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The role of social media and mobile marketing will be realized and leveraged in 2011 by CPG marketers lest they fall behind the curve. Savvy marketers for manufacturers and retailers will need to experiment in order to effectively understand and leverage social media and mobile marketing platforms that will inevitably impact people as they transition from consumers, into shoppers, and to customers. 2011 will separate the leaders from the followers. SymphonyIRI’s Robert (Bob) I. Tomei, President, Consumer & Shopper Marketing, outlined these predictions for 2011 in Research Business Report’s 15th Annual Predictions Issue. Read more about these predictions below… “In 2011, CPG marketers (manufacturers and retailers) will start to realize the power of “direct-to-shopper” marketing by leveraging multi-platforms to reach key consumers at home, online and in-store. The media component of this activity will begin to integrate social media and mobile marketing with traditional media plans. Most have an outstanding ability to harness traditional means today, but are flying blind concerning how people

Strom Thurmond was my wingman in college. Not literally, of course. I only met him once, for about a minute in the spring of 2000. But I got a story out of that meeting that I would later tell to almost every girl I ever tried to impress. Part of that stems from the fact that I went to a university where people talk about politics all the time, but mostly it’s just a really funny story. But I can’t tell it to you. It’s totally apolitical and G-rated. I now tell it in lots of non-date scenarios, including once in a successful job interview, but it would flop on a blog because to tell it right, I have to be able to touch your elbow at one point. The story falls apart without that gesture. And that’s why I told it over and over again. Touching someone, even briefly, creates a bond. You’re creating a literal symbol of the personal connection you now share. It is powerful voodoo.

Image by Getty Images via @daylife Sansolo Speaks: Poker Face Report: Supervalu Trying To Sell Shaws, But No Takers Food Fight: The Disconnect Between Costs & Prices Congress Passes Food Safety Legislation Fresh Direct Said To Be Seeking $ 200 Million To Fund Expansion Lowes Foods-To-Go Tests Express Service Dollar Stores...

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It’s holiday time – when good cheer arrives from people you’ve worked with all year. When old friends get back in touch with you. When it’s great to be reminded of the relationships you’ve built and to touch base with people you haven’t had reason to contact in the past bit of time. And so, I love the business version of the holiday card tradition. That’s right. You remember physical cards. They are printed (that’s p-r-i-n-t-e-d) with a process that involves applying ink to paper. It’s a really interesting process if you haven’t ever seen it. Even better, it creates an item that spends longer in someone’s consciousness than the average holiday Tweet (.0005 nano-seconds) or the average holiday mass eMail (.0010 micro-seconds). It fully “engages” the recipient because it’s physical. (To be clear, that means NOT displayed on a 3D TV – but something that really exists in 3 dimensions.) Sadly, this year the holiday card is scarce. My trend-spotting hasn’t found a single reason. Some businesses seem to think they are being “green”. Some businesses may be choosing frugality in recognition of economic hard times. But a great many seem to have opted for the low-hassle/low-impact e-card. Don’t send ME an e-card. I’ll never know you did because I delete Holiday Spam without reading. Scary thing is that online action lets us THINK we’ve done something – even though we most often haven’t as online holiday actions are forgotten at a very rapid rate. Then, there’s donations. Over time I’ve become quite turned off