Research Tag

Visiting Smaller Number of Channels, Making Fewer Trips, and Shifting to Dollar Stores Represent Key Findings CHICAGO, Aug. 26, 2010 - Shoppers are cutting back on the number of channels they are visiting, concentrating visits on stores known for lower prices, generally visiting stores less frequently...

Consumers Embracing Nutrition and Prevention as Key Components in Money-Saving Strategies; OTC Medications Play Key Role CHICAGO, Oct. 14, 2010 - Spurred by a difficult economy, over-the-counter (OTC) medications are increasingly playing a dual role for consumers looking to minimize healthcare expenditures. The influencers and...