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“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors, at a recent BlogWorld and New Media Expo session. Your customers are on the go, and your marketing needs to reflect that reality. But before a business can take advantage of the power of mobile, it needs to optimize its marketing efforts to reach customers on the move, Hayden said. Having an integrated mobile strategy allows customers to easily share brand experiences, lets companies tailor content and gives both sides a way to keep conversations alive following real-world interactions, he argued. Here are some of ways Hayden suggested businesses work to integrate mobile into their marketing strategy:
  • Know that simple is best. Everyone knows that social content and Web content are two different animals — and that distinction goes double