Public relations Tag

In Monday’s post, Jay Baer and Amber Naslund explained how to use social networks to respond to a full-blown communications crisis. They offered some great advice for handling a PR nightmare on a social channel. But how can you keep it from getting to that point? How do you diffuse conflicts before they turn into all-hands situations? Having a social media presence means you will have social media fights. If you seek attention, some of your buzz will inevitably be negative. No brand is immune.  But you can take steps to minimize conflict — and even turn a negative comment into a golden moment that wins your brand positive attention. Here’s how:
  • Hurry, don’t rush. It’s been drilled into our heads that speed matters in social communications. You don’t have two days to respond to a crisis. You probably don’t have two hours — depending on when the situation develops. But that doesn’t mean you