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Thursday, March 24, 2011 by Jennifer Randall Take your best guess—what was the average DSD in-stock level found to be in a recent study published in SupermarketNews.com? I was a little surprised that the figure was actually 98 percent, especially given that other similar studies of both DSD and warehouse-supplied products put the average in-stock level between 92 and 94 percent. The study used shelf analysis based on six categories at 28 different retail stores, as well as interviews with DSD route drivers. Retailers participating in the study included Cub Foods, Hannaford Bros., Kroger, Safeway, Save Mart, Wegmans and Winn-Dixie. DSD vendors participating included Bimbo Bakeries, Dreyer, Flower Foods, Kellogg,

The Super Bowl turns us all into ad critics. It’s the only night of television where the ads are really considered part of the show. Some of the most innovative, most beloved ads of all time have debuted during Super Bowls past — but then again so have some of the lamest. The debate over what worked and what didn’t can go on long after the final score is in the books. That debate used to be a strictly water-cooler phenomenon, but social networks allow these adds to take on lives of their own. Last summer’s viral frenzy around the “Old Spice Man” videos was so intense that it’s easy to forget that the campaign began with a Super Bowl ad. It’s a virtual certainty that every ad that airs on Super Bowl Sunday will have a social media component — even if that just means