This morning’s New York Times reports on the the 2010 Nielsen wrap up. And the summary? “TV Viewing Continues to Edge Up” (click for link).
In fact, TV prognosticators, programmers and ad practitioners today have to sort out the contradiction between:
(a) the venture funded hype about internet TV,
(b) the legitimate possibility that some kind of internet distribution could harm the TV business,
(c) the good consumer value that might be created with various kinds of internet distribution, and
(d) the continuing health of traditional TV. (Beyond the Times, last week we received this solid report about cable subs from Time Warner
TV clearly will be changing. But will it be destructive change like has happened to newspapers?
I doubt it.
TV is a very healthy industry – there’s lots of money and