Manufacturing Tag

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Competition for Share of Consumer Spending is Intensifying as the Country Emerges from Recession CHICAGO, March 3, 2011 - Consumers deserted shopping malls and car dealerships in droves to spend wisely and save in 2009. While this conservative mindset has stuck with many consumers, others increased spending at least somewhat during 2010. The CPG industry demonstrated signs of improvement, with unit sales declines slowing markedly across channels, and some departments and categories experiencing positive sales trends for the first time in five quarters. SymphonyIRI Group continues its analysis of the CPG industry's performance throughout the past year and identifies new market opportunities in its latest report, "Times & Trends: CPG 2010 Year in Review: Out of Turmoil Rises Opportunity." "Although many are breathing a sigh of relief since the "Great Recession" officially

[caption id="" align="alignright" width="184" caption="Image via Wikipedia"][/caption] The year 2010 will go down as the year that the United States officially emerged from The Great Recession, the longest and deepest recession to hit this country since The Great Depression. Certainly, the economy has shown signs of...

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The role of social media and mobile marketing will be realized and leveraged in 2011 by CPG marketers lest they fall behind the curve. Savvy marketers for manufacturers and retailers will need to experiment in order to effectively understand and leverage social media and mobile marketing platforms that will inevitably impact people as they transition from consumers, into shoppers, and to customers. 2011 will separate the leaders from the followers. SymphonyIRI’s Robert (Bob) I. Tomei, President, Consumer & Shopper Marketing, outlined these predictions for 2011 in Research Business Report’s 15th Annual Predictions Issue. Read more about these predictions below… “In 2011, CPG marketers (manufacturers and retailers) will start to realize the power of “direct-to-shopper” marketing by leveraging multi-platforms to reach key consumers at home, online and in-store. The media component of this activity will begin to integrate social media and mobile marketing with traditional media plans. Most have an outstanding ability to harness traditional means today, but are flying blind concerning how people