lowerincome Tag

This executive summary of the leading-edge 2010 Lower-Income Shopper Report reviews topline results of a cross-demographic, cross-channel, and cross-category analysis with meaningful implications and recommended action steps for those serious about building loyalty with these shoppers. This forward-looking, action-oriented analysis focuses on understanding recessionary...

THE 2010 LOWER-INCOME SHOPPER Effectively Serving Diverse Micro-Segments With widely varying household compositions, cultural backgrounds, shopping behaviors and attitudes, lower-income shoppers are one of the most misunderstood consumer groups today. Many retailers and manufacturers are taking a one-size-fits-all approach to reaching these shoppers, but with a $...

THE 2010 LOWER-INCOME SHOPPER Effectively Serving Diverse Micro-Segments With widely varying household compositions, cultural backgrounds, shopping behaviors and attitudes, lower-income shoppers are one of the most misunderstood consumer groups today. Many retailers and manufacturers are taking a one-size-fits-all approach to reaching these shoppers, but with a...

Even in a challenging and rapidly changing marketplace, lower-income shoppers will generate $ 115 billion in incremental spending during the next decade, the SymphonyIRI Group reported Monday in its fourth annual research report, The Lower-Income Shopper Report: Serving Lower-Income/Multicultural Shopper Micro-Segments. Information Resources, Inc. (IRI)...