Internet television Tag

[caption id="" align="alignleft" width="220" caption="Image via Wikipedia"]a chart to describe the search engine market[/caption]
The rise of food blogging and online recipe sites has really driven home the point that consumers are turning to technology for their cooking needs. We used to thumb through the pages of cookbooks to decide what to make for tonight’s dinner. Now, we plug our requirements into a search engine, sort through the best rated recipes, and read how others have spiced it up before pulling out our chopping boards. To give you a sense for how prevalent this trend is, last year Google received over 6.1 Billion searches for food and recipes in the US alone. And that doesn’t even include beverage searches. But the food industry isn’t the only one affected by consumer’s changing digital habits. Now, grocery shoppers

Angry Retail Customers Are A Marketers Dream? Can Be...

This guest post is by Daley Epstein, a contributing writer for SmartBrief.
[caption id="" align="alignright" width="250" caption="Image via Wikipedia"]Free twitter badge[/caption]
Whether your a retailer or distributor, when an angry, dissatisfied customer uses Twitter, it doesn’t matter whether he’s a big or little spender  — each post holds the same presence on the Internet, said Rob La Gesse, director of media marketing at Rackspace Hosting.  La Gesse suggests an old-fashioned, yet underused, approach toward social media: Customer love. He offers three things to keep in mind when dealing with an upset customer:
  • Don’t freak out. Costumers aren’t evil!
  • Customers need your help and may need to vent, let them.
  • If your company broke a promise or you have a broken process, its better to have an angry customer than a lost customer.
“If you don’t love working with customers, you shouldn’t be in retail marketing anyway",

This post was written by SmartBrief technology editor Susan Rush. If you think social TV is only for young, hip viewers, you are mistaken. Live televised events or TV series that have loyal fan bases are perfect candidates to add social TV elements — that was one of the takeaways from the “Social Television — . Where will social TV work? To open the session, panel moderator Richard Sussman of The Nielsen Co., pointed to the success the 2010 Oscars had with Facebook, noting that “Facebook was the winner of the Oscars.” Shows like the

This post was written by Mirna Bard, a social-media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Would you pay a monthly fee to use a social-networking site?
  • I would rather delete my account than pay a service charge  — 58.49%
  • I would pay only if I was using it for professional/business reasons — 28.30%
  • I would need my network to introduce some extra features to make paying the fee worthwhile  — 9.97%
  • I’d be happy to pay, if the fee was reasonable  — 3.23%
Many studies are detailing the rapid growth of social-network use. Is there anything that could bring this trend to a half? If this week’s poll numbers are any indication, social networks imposing a fee might just do the trick. A majority of SmartBrief on Social Media readers say they would rather

[caption id="" align="alignright" width="300"]a chart to describe the search engine market Image via Wikipedia[/caption]

In today's world, one of the highest revenue-generating companies is tech companies. With a vast network and thousands of employees, companies like these never seem to go out of business. If you are planning to start a tech company, I would recommend you visit the techygeeks website to read everything about it. With many companies in the market, providing the same service, only the one who uses the right marketing tool to capture customers can gain profits. Search engine optimization is a powerful marketing tool, but the concept remains misunderstood and underutilized, says Rand Fishkin, the CEO and founder of SEOmoz.org, who spoke at the What’s Next: DC conference about why SEO is a viable opportunity for all marketers.

Most search-engine advertising budgets allocate about 15% of the total spend for SEO and as much as 85% on pay-per-click listings, Fishkin says. But 80% of clicks actually occur in organic search results. These are the results that show up below Google’s pay-per-click listings. In other words, advertisers are spending around 85% of their budgets in a place where only 20% of clicks actually happen. The thing advertisers lack is the right amount of knowledge, fortunaly you can get the help of professional with good knowledge like those from SEO Boise. They might know everything in general, but that will not help in the long term, as in-depth knowledge is vital. Speaking of which, you can check on this site to know the real cost of link building and how much you should be paying for it.

To show up at the top of organic search results, you’ll need a better search ranking — which can be improved by using SEO. And a better SEO score can be attained when you take the aid of SEO companies like Sirlinksalot.

If your business goals are to be rank #1 for all relative search terms and sustain that top position, you will require a more thorough and long-term SEO campaign. A comprehensive strategy will need more work and time invested to achieve those higher business goals, and therefore the SEO prices Perth will be higher. If your business goals are to increase visibility and experience moderately higher rates of traffic, less work may be required. A more conservative and local SEO Perth strategy will allow for lower SEO prices due to less time needing to be put in to achieve those goals.

Fishkin suggests:

If you think that social networks free you from needing to use blogs to get your message out, think again said Technorati CEO Richard Jalichandra during his 2011 Blogging Success Summit keynote address. Technorati’s annual State of the Blogosphere report finds that consumers trust blogs more than ever. A few of the survey’s findings:
  • Blogs are in, traditional media is out. More than a third of consumers said that blogs are becoming a more valued source of information. In addition, 39% predict that in the next five years, blogs will be a major source of news and entertainment over traditional media.
  • In blogs we trust. Blogs ranked about the same as traditional media when consumers were asked which sources they trusted for brand and product recommendations. These groups were only secondary to

This post is by Robert Jones, communications consultant and contributing editor to SmartBrief on Entrepreneurs. Entrepreneurs dread social media. That’s the takeaway from a recent poll of 258 SmartBrief on Entrepreneurs readers, which found that entrepreneurs would choose to outsource social media before any other single business function. Check out the results: If you had an unlimited budget, which function of your business would you most like to outsource?
  • Social media — 28.57%
  • Other — 25.11%
  • Public relations — 19.91%
  • Sales — 16.45%
  • Customer service — 9.96%
When did social media become such a chore — and why? I asked four experts to take a look at the poll and offer their feedback. Here’s what they had to say:
  • “It’s not considered important enough to engage [entrepreneurs’] attention at this point. And I don’t believe

In Monday’s post, Jay Baer and Amber Naslund explained how to use social networks to respond to a full-blown communications crisis. They offered some great advice for handling a PR nightmare on a social channel. But how can you keep it from getting to that point? How do you diffuse conflicts before they turn into all-hands situations? Having a social media presence means you will have social media fights. If you seek attention, some of your buzz will inevitably be negative. No brand is immune.  But you can take steps to minimize conflict — and even turn a negative comment into a golden moment that wins your brand positive attention. Here’s how:
  • Hurry, don’t rush. It’s been drilled into our heads that speed matters in social communications. You don’t have two days to respond to a crisis. You probably don’t have two hours — depending on when the situation develops. But that doesn’t mean you