Integrated marketing communications Tag

[caption id="" align="alignright" width="300" caption="Image via Wikipedia"]Logo of Campbell's Soup Company[/caption]
In an industry as competitive as retail, companies are forced to do all they can to set themselves apart in order to maintain market share. It is a day-to-day battle, and as an organization, you need to go into battle armed with the right information and tactics. At Summit’s Track E: “Winning at Retail: How to Compete Successfully” breakout sessions, you’ll hear how a few well-known companies have managed to stay one step ahead of the curve in this ever-challenging market. Featured speakers will include: * Cara Bernosky, president and co-founder for IMC Licensing: Cara will address creative approaches restaurants have taken