Industry Tag

This post was written by Mirna Bard, a social-media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Would you pay a monthly fee to use a social-networking site?
  • I would rather delete my account than pay a service charge  — 58.49%
  • I would pay only if I was using it for professional/business reasons — 28.30%
  • I would need my network to introduce some extra features to make paying the fee worthwhile  — 9.97%
  • I’d be happy to pay, if the fee was reasonable  — 3.23%
Many studies are detailing the rapid growth of social-network use. Is there anything that could bring this trend to a half? If this week’s poll numbers are any indication, social networks imposing a fee might just do the trick. A majority of SmartBrief on Social Media readers say they would rather

Consumer Packaged Goods Confectioners Conference

Mark Your Calendar February 16-19, 2011
[caption id="" align="alignright" width="198" caption="Image via Wikipedia"]Logo of the National Confectioners Association.[/caption]
Location: Fontainebleau Resort - Miami, FL Description: The National Confectioners Association's annual State of the Industry Conference is a great opportunity for the consumer packaged goods industry to come together, learn and actively participate in stimulating discussions. The experts presentations offer opportunities to develop immediate and long-term personal business strategies to take home to your colleagues. Topic: "From Fact to Act" - Sergeant Joe Friday wouldn't cut it in today's marketplace, as the proliferation of tactics and data have left retailers and manufacturers demanding more than "just the facts, ma'am." More and more, manufacturers and retailers must think about

WHO: Jane Altobelli - Executive Vice President, Chief People Officer, SymphonyIRI Group, Inc. WHAT: The market research universe is changing dramatically, and, with that, the role of the effective market researcher is evolving as well. Tomorrow's researchers will require an expanded and more diverse skill set than ever...