Growth Tag

[caption id="" align="alignright" width="300" caption="Safeway Lifestyle Produce"]Safeway Store Lifestyle look Produce Dept.[/caption]
By Susan Viamari, Editor, Times & Trends As has been the case in past recessionary periods, the country's latest economic downturn served to reinforce store brands' position within the CPG industry. But, the recession has prompted change across national brand manufacturers as well. From new products to pricing, national brand CPG marketers are rethinking their strategies in an effort to protect and grow share of their own product lines. National brand manufacturers have made progress. Store brand share gains have slowed, in some