Dollar Tree Tag

the sexy santa assistants were there to take a...
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Dollar stores are seeing tremendous growth thanks to shoppers’ new addiction to deals. Leslie Eaton’s article in yesterday’s Wall Street Journal, Dollar Stores Keep Trucking, takes a look at the phenomenon that we expect will stick around after this holiday season passes. As we saw not only in our recent report on holiday shopping rituals, which Ms. Eaton refers to in her article, but also in a previous report, The New Path to Purchase: An Escalation of Channel & Consumption Migration, shoppers have cut back on the number of channels they patronize, concentrating on stores known for lower prices, visiting stores less frequently and spending less per trip. SymphonyIRI suggests to manufacturers and retailers that these learned coping behaviors are