Marketers need to execute integrated campaigns across traditional and digital media to maximize ROI. Information Resources, Inc. (IRI)...
Posted by Jenny Liu, Industry Marketing Manager for CPGAccording to the Mintel Global New Products Database, there were over 14,000 new U.S. product launches in the food and drink category in 2009; this makes for an extremely crowded and competitive marketplace, in which brands have...
Posted by Jenny Liu, Industry Marketing Manager, CPGFor decades, a marketer's control over consumer communication was generally straightforward - they dictated the times, places and delivery channels to passive consumers via offline media vehicles. The internet changed that completely, turning the act of consuming into...