Digital Tag

21 Nov

Posted at 15:05h in Consumer Packaged Goods, Internet Marketing by
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I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because whenever the innovator books worship a company’s policies, I get suspicious.

The Wizard's at Google search for revenue by buying companies.

It appears these suspicions may be well founded. Bloomberg reports that Google is acquiring companies to drive growth because internal developments aren’t delivering. Interesting. In fact, 2nd quarter results for Google show a 22% increase in internal development spending – probably hoping more money will solve the problem. Something ain’t quite right in Silicon Valley Heaven. I’ve suspected development problems at Google for years. A lot of outsiders worship Google’s current development ethos. But that process isn’t the one that led to their highly successful initial development. And their current process works on some flavor of the theory that anarchy creates profit. (Reviewing several millennia of history doesn’t uncover historical precedent for this idea.)

14 Aug

Posted at 14:32h in Category Management by
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Posted by Jenny Liu, Industry Marketing Manager, CPGFor decades, a marketer's control over consumer communication was generally straightforward - they dictated the times, places and delivery channels to passive consumers via offline media vehicles. The internet changed that completely, turning the act of consuming into...