CPG Industry Tag

[caption id="" align="alignright" width="185" caption="Image via Wikipedia"]Lady GaGa concert[/caption]
If you’re a marketer saddled with promoting a dull brand using social media, how do you compete with sexy brands such as Lady Gaga and Coca-Cola? Give your brand the rock-star treatment. Even if you’re not in a sexy industry, you can treat it as such. I wrote an award-winning book on quilting, but you’re never going to see me on “American Idol” or “America’s Got Talent.” No one wants to watch me at my sewing machine creating quilts, no matter how amazing they are. Unless you’re a quilter, too. Quilters are interested, and they will watch. But how did I make my content sexier? I produced a music video of 12 quilted table runners I designed over a year and set it to music my son arranged on GarageBand. I gave the audience a behind-the-scenes glimpse of my creative process, from original drawings, color palettes and design journals to a tour of finished quilts. How can you do something similar for your industry? Give it the rock-star treatment. Think music video, VIP pass, backstage access, T-shirt and memorabilia. Make your brand fun, place it on stage and rock on. Even if your product isn’t as glamorous as rock music, television or the big screen, treat it as such. Give your audience special treatment, and you’ll see traffic and sales increase. Be memorable. Let your personality and that of your staff shine through, so your brand is approachable and personable. Southwest Airlines flight attendant David Holmes raps the normal snoozer of the flight-safety speech. Passengers not only pay attention but also

[caption id="" align="alignright" width="300" caption="Image via Wikipedia"]iPad Display Item[/caption]
I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question from the brand side of the house: “How can it be good branding if it sold so well?” The truth is that product is your best way to build brand. But this has been lost by the billion dollar brand consultancies and amidst the plethora of marketing PhD dissertations – with collusion from creative teams who learn the hard way that their best opportunity to get the NEXT ad job is to ignore product in THIS one. Consider the brand ecosystem chart Forrester tweeted today. (Link here.) I challenge you to find product in this brand activity chart. Oh, yes. It’s there…somewhere…amidst all the complexity. It took me a while to find it. But the product seems to be hidden

[caption id="" align="alignright" width="184" caption="Image via Wikipedia"][/caption] The year 2010 will go down as the year that the United States officially emerged from The Great Recession, the longest and deepest recession to hit this country since The Great Depression. Certainly, the economy has shown signs of...

[caption id="" align="alignright" width="300"]a chart to describe the search engine market Image via Wikipedia[/caption]

In today's world, one of the highest revenue-generating companies is tech companies. With a vast network and thousands of employees, companies like these never seem to go out of business. If you are planning to start a tech company, I would recommend you visit the techygeeks website to read everything about it. With many companies in the market, providing the same service, only the one who uses the right marketing tool to capture customers can gain profits. Search engine optimization is a powerful marketing tool, but the concept remains misunderstood and underutilized, says Rand Fishkin, the CEO and founder of SEOmoz.org, who spoke at the What’s Next: DC conference about why SEO is a viable opportunity for all marketers.

Most search-engine advertising budgets allocate about 15% of the total spend for SEO and as much as 85% on pay-per-click listings, Fishkin says. But 80% of clicks actually occur in organic search results. These are the results that show up below Google’s pay-per-click listings. In other words, advertisers are spending around 85% of their budgets in a place where only 20% of clicks actually happen. The thing advertisers lack is the right amount of knowledge, fortunaly you can get the help of professional with good knowledge like those from SEO Boise. They might know everything in general, but that will not help in the long term, as in-depth knowledge is vital. Speaking of which, you can check on this site to know the real cost of link building and how much you should be paying for it.

To show up at the top of organic search results, you’ll need a better search ranking — which can be improved by using SEO. And a better SEO score can be attained when you take the aid of SEO companies like Sirlinksalot.

If your business goals are to be rank #1 for all relative search terms and sustain that top position, you will require a more thorough and long-term SEO campaign. A comprehensive strategy will need more work and time invested to achieve those higher business goals, and therefore the SEO prices Perth will be higher. If your business goals are to increase visibility and experience moderately higher rates of traffic, less work may be required. A more conservative and local SEO Perth strategy will allow for lower SEO prices due to less time needing to be put in to achieve those goals.

Fishkin suggests:

This post is by Robert Jones, communications consultant and contributing editor to SmartBrief on Entrepreneurs. Entrepreneurs dread social media. That’s the takeaway from a recent poll of 258 SmartBrief on Entrepreneurs readers, which found that entrepreneurs would choose to outsource social media before any other single business function. Check out the results: If you had an unlimited budget, which function of your business would you most like to outsource?
  • Social media — 28.57%
  • Other — 25.11%
  • Public relations — 19.91%
  • Sales — 16.45%
  • Customer service — 9.96%
When did social media become such a chore — and why? I asked four experts to take a look at the poll and offer their feedback. Here’s what they had to say:
  • “It’s not considered important enough to engage [entrepreneurs’] attention at this point. And I don’t believe

The Super Bowl turns us all into ad critics. It’s the only night of television where the ads are really considered part of the show. Some of the most innovative, most beloved ads of all time have debuted during Super Bowls past — but then again so have some of the lamest. The debate over what worked and what didn’t can go on long after the final score is in the books. That debate used to be a strictly water-cooler phenomenon, but social networks allow these adds to take on lives of their own. Last summer’s viral frenzy around the “Old Spice Man” videos was so intense that it’s easy to forget that the campaign began with a Super Bowl ad. It’s a virtual certainty that every ad that airs on Super Bowl Sunday will have a social media component — even if that just means

Image representing Facebook as depicted in Cru...
Image via CrunchBase
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Do you think Facebook gets more attention than it deserves?
  • It does not deserve this much attention — 47.62%
  • It is worth all the attention it’s getting — 31.22%
  • I don’t pay attention to all the hype around Facebook — 21.16%
Whether it’s offline or online, everywhere we turn someone is talking about

Strom Thurmond was my wingman in college. Not literally, of course. I only met him once, for about a minute in the spring of 2000. But I got a story out of that meeting that I would later tell to almost every girl I ever tried to impress. Part of that stems from the fact that I went to a university where people talk about politics all the time, but mostly it’s just a really funny story. But I can’t tell it to you. It’s totally apolitical and G-rated. I now tell it in lots of non-date scenarios, including once in a successful job interview, but it would flop on a blog because to tell it right, I have to be able to touch your elbow at one point. The story falls apart without that gesture. And that’s why I told it over and over again. Touching someone, even briefly, creates a bond. You’re creating a literal symbol of the personal connection you now share. It is powerful voodoo.