Angry Retail Customers Are A Marketers Dream? Can Be...
This guest post is by Daley Epstein, a contributing writer for SmartBrief.
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Whether your a retailer
, when an angry, dissatisfied customer uses Twitter, it doesn’t matter whether he’s a big or little spender — each post holds the same presence on the Internet, said Rob La Gesse, director of media marketing at Rackspace Hosting. La Gesse suggests an old-fashioned, yet underused, approach toward social media: Customer love. He offers three things to keep in mind when dealing with an upset customer:
- Don’t freak out. Costumers aren’t evil!
- Customers need your help and may need to vent, let them.
- If your company broke a promise or you have a broken process, its better to have an angry customer than a lost customer.
“If you don’t love working with customers, you shouldn’t be in retail