If you think that social networks free you from needing to use blogs to get your message out, think again said Technorati CEO Richard Jalichandra during his 2011 Blogging Success Summit keynote address. Technorati’s annual State of the Blogosphere report finds that consumers trust blogs more than ever. A few of the survey’s findings:
- Blogs are in, traditional media is out. More than a third of consumers said that blogs are becoming a more valued source of information. In addition, 39% predict that in the next five years, blogs will be a major source of news and entertainment over traditional media.
- In blogs we trust. Blogs ranked about the same as traditional media when consumers were asked which sources they trusted for brand and product recommendations. These groups were only secondary to