The Super Bowl turns us all into ad critics. It’s the only night of television where the ads are really considered part of the show. Some of the most innovative, most beloved ads of all time have debuted during Super Bowls past — but then again so have some of the lamest. The debate over what worked and what didn’t can go on long after the final score is in the books.
That debate used to be a strictly water-cooler phenomenon, but social networks allow these adds to take on lives of their own. Last summer’s viral frenzy around the “Old Spice Man” videos was so intense that it’s easy to forget that the campaign began with a Super Bowl ad.
It’s a virtual certainty that every ad that airs on Super Bowl Sunday will have a social media component — even if that just means