Blog: Staying Ahead of the Competition in Consumer Packaged Goods World

Blog: Staying Ahead of the Competition in Consumer Packaged Goods World

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In an industry as competitive as retail, companies are forced to do all they can to set themselves apart in order to maintain market share. It is a day-to-day battle, and as an organization, you need to go into battle armed with the right information and tactics.

At Summit’s Track E: “Winning at Retail: How to Compete Successfully” breakout sessions, you’ll hear how a few well-known companies have managed to stay one step ahead of the curve in this ever-challenging market. Featured speakers will include:

* Cara Bernosky, president and co-founder for IMC Licensing: Cara will address creative approaches restaurants have taken during the recession, such as contributing to licensing activity in this sector to supplement for recent lower foot traffic and gradually drive in traffic as the economy increases.
* Dan Strunk, Category Management Association and Center for Sales Leadership of DePaul University: Dan will introduce the importance of evaluating point-of-sale data scanners as a means to improving sales.
* Joe Sakach, director for Campbell Soup: Joe will explainhow to break out of the cycle of short-term price evaluation and understand the true “carryover” effect of pricing and promotion activity.
* Kevin Durkee of Delhaize America: Kevin will present the next generation of category business planning, offering a new technology that will support an efficient and reasonable business plan called “CMI” for companies.

These forward-thinking companies have a plethora of insights to share. Don’t miss out on how you can stay ahead of the curve and identify the next step toward evaluating and maintaining success.

Visit for more information and to register. Don’t forget to follow us on twitter at (@SymphIRI and #SIGSummit) for continued updates and information. See you in Miami Beach!

SymphonyIRI Group

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