Webinar The New Path to Purchase

Webinar The New Path to Purchase


An Escalation of Channel & Consumption Migration

Throughout the economic downturn, consumers have relied on packaged goods companies to help them meet their daily needs on extremely tight budgets. Today’s shoppers are very discerning and have demonstrated a willingness to shop across channels in order to maximize the return on their CPG investment. Retailers that fail to closely track and meet their customers’ needs quickly are seeing them seek other options, awarding their valuable CPG dollar to competing channels that demonstrate aggressive and highly-targeted marketing strategies.

Which channels are doing the best job of protecting and growing share across key CPG departments and categories? Which need to go back to the drawing board to stem their losses and turn the tide?

Based on the latest Times & Trends report, this webinar will provide insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments. In a transforming economy such as the one this country faces today, the study of consumer shopping behaviors is fascinating, and the battle for share of spending is nothing short of intense. Attend this session to gain a foundation for competitive and distribution strategy development as well as a baseline for ongoing tracking efforts.

* Dissect shopping shifts by channel, department, category, and trip mission.
* Poise your organization to take advantage of opportunities and mitigate against risks related to channel and consumption migration trends.
* Leverage granular and frequent market research to develop and execute truly consumer-centric marketing strategies that will provide a distinct advantage in the battle for share of wallet.

Host: Susan Viamari, Editor of Times & Trends, SymphonyIRI Group
Date: Thursday, September 9th
Time: 11:00 to 12:00 p.m. PT; 1:00 to 2:00 p.m. CT; 2:00 to 3:00 p.m. ET

Information Resources, Inc. (IRI)

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