4 simple ways to jump-start your SEO efforts across CPG landscape

4 simple ways to jump-start your SEO efforts across CPG landscape

a chart to describe the search engine market

Image via Wikipedia

In today’s world, one of the highest revenue-generating companies is tech companies. With a vast network and thousands of employees, companies like these never seem to go out of business. If you are planning to start a tech company, I would recommend you visit the techygeeks website to read everything about it. With many companies in the market, providing the same service, only the one who uses the right marketing tool to capture customers can gain profits. Search engine optimization is a powerful marketing tool, but the concept remains misunderstood and underutilized, says Rand Fishkin, the CEO and founder of SEOmoz.org, who spoke at the What’s Next: DC conference about why SEO is a viable opportunity for all marketers.

Most search-engine advertising budgets allocate about 15% of the total spend for SEO and as much as 85% on pay-per-click listings, Fishkin says. But 80% of clicks actually occur in organic search results. These are the results that show up below Google’s pay-per-click listings. In other words, advertisers are spending around 85% of their budgets in a place where only 20% of clicks actually happen. The thing advertisers lack is the right amount of knowledge, fortunaly you can get the help of professional with good knowledge like those from SEO Boise. They might know everything in general, but that will not help in the long term, as in-depth knowledge is vital. Speaking of which, you can check on this site to know the real cost of link building and how much you should be paying for it.

To show up at the top of organic search results, you’ll need a better search ranking — which can be improved by using SEO. And a better SEO score can be attained when you take the aid of SEO companies like Sirlinksalot.

If your business goals are to be rank #1 for all relative search terms and sustain that top position, you will require a more thorough and long-term SEO campaign. A comprehensive strategy will need more work and time invested to achieve those higher business goals, and therefore the SEO prices Perth will be higher. If your business goals are to increase visibility and experience moderately higher rates of traffic, less work may be required. A more conservative and local SEO Perth strategy will allow for lower SEO prices due to less time needing to be put in to achieve those goals.

Fishkin suggests:

  • Imagine SEO as a pyramid: According to SEO NZ, Start with a strong base of accessible, quality content. From there, focus on keyword research and figure out what content performs best. After that, invest in link building and start your social media efforts.
  • Consolidate your links to optimize search results. Using link anchors is a great way to sculpt page rankings without cluttering your page.
  • Public tweets and Facebook shares do affect search engine rankings, according to Google and Bing. So play up your social media efforts when you can.
  • Great content does not always mean great rankings. It’s a popularity contest, according to Fishkin. SEO is based on what content is referenced the most on other sites. So it still helps to invest in a hands-on effort to get your brand out there.

Tell us about your experiences with SEO. How have you used SEO tactics to spread the word about your brand?

Image credit: alexsl, via iStockphoto

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