11 Feb SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Would you pay a monthly fee to use a social-networking site?
This post was written by Arlina Allen, owner of Social Media Restaurant Marketing, a Silicon Valley social media marketing company, and author of “Twitter for Restaurants,” now available online.
As a social media manager, I encounter my fair share of resistance from restaurant owners who have not started using Twitter or who have not understood how to use it correctly.
What are the biggest concerns from restaurant owners? Well, mostly that they don’t have time to learn how to use it, that they don’t see the benefit and that their customers don’t already have Twitter accounts and won’t sign up.
Twitter did a case study that showed how Naked Pizza, a healthy-pizza restaurant, used Twitter exclusive promotions. The company reported record-breaking sales by promoting a coupon on Twitter than brought in 15% of the day’s sales. Not bad for a free promotion!
Read the rest of the post on SmartBlog on Restaurants.