A Practical Social Media Playbook, By Pfizer

A Practical Social Media Playbook, By Pfizer

Social Media tools can be tough for big brands in the Consumer Packaged Goods Industry.

However, Pfizer — thanks to Kate Bird and team is creating policies and tools so departments engage in social media with confidence, knowing that they’re doing so ethically, transparently and with patient safety as a priority.

In Kates recent “BlogWell” presentation, shhe explains how Pfizer created a simple social media playbook to complement its larger, more formal social policy that both employees and upper management could better brand thier products in the fast moving consumer goods market place.

Here are a few tips on how to do it:

  • Make it readable. Pfizer’s social media playbook is much shorter than its formal policy, uses plain English and features handy charts and graphics that make it easy to digest. 
  • Point to the best examples — wherever they come from. Pfizer’s handbook features lots of case studies and examples of Pfizer’s and other companies’ successful social media programs.
  • Stay on brand. With so many parts of the company wanting to create their own social media profiles, Bird and her team created templates for employees to use cost-effectively and within brand guidelines. The social media playbook, for example, points to Pfizer’s branded YouTube templates that teams can use if they want to set up their own channel.

And if you love this presentation, be sure to pass it on through your favorite social media resource.

Pfizer: Social Media Playbook: Practical Guidance for Colleagues, presented by Kate Bird from GasPedal on Vimeo.


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