Clicking with Your Customers via social media in Consumer Goods world

Clicking with Your Customers via social media in Consumer Goods world

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The current environment for advertising and marketing is rapidly shifting. No longer are companies able to slide by with the basic strategies implemented in the past. With new digital developments changing on a continuous basis, being nimble and adaptable to these new forms of communication will be critical to getting the message effectively to consumers and shoppers alike.

Already, we have seen huge changes:

* From traditional media to multiple forms of communication
* From mass to niche media, centered around specific target audiences
* From a manufacturer-dominated market to a retailer-dominated, shopper centric market.
* From general-focus advertising and marketing to data-based marketing
* From limited Internet access to 24/7 Internet availability and access to goods and services

The booming culture of social media is also creating countless opportunities for brands to step up and be heard. So, in the time it has taken you to read this far into this blog post, how many more shoppers could you have reached?

I’ll be presenting a session at SymphonyIRI’s 2011 Summit that will paint a picture of the current digital landscape. We’ll be discussing shifting shopper behaviors, more effective communication and placement strategies that organizations can implement today based on research by the In-Store Marketing Institute, with the support of Google and shopper marketing agency Catapult.

In a 2010 survey, 75% of respondents said they get news forwarded through e-mail or posts on social networking sites, while 37% of online users said they’ve reported news, commented on a story or shared it on sites like Facebook and Twitter.

Are you getting the most you can out of your brand whether you are a retailer or manufacturer? Chances are, if you’re not implementing strategies that include these new media developments, your news is just not being heard.

By Steve Frenda, Managing Director, Strategy and Development at the In-Store Marketing Institute

SymphonyIRI Group

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