In 2011, Social Media and Mobile Marketing Leveraged By CPG Marketers

In 2011, Social Media and Mobile Marketing Leveraged By CPG Marketers

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The role of social media and mobile marketing will be realized and leveraged in 2011 by CPG marketers lest they fall behind the curve. Savvy marketers for manufacturers and retailers will need to experiment in order to effectively understand and leverage social media and mobile marketing platforms that will inevitably impact people as they transition from consumers, into shoppers, and to customers. 2011 will separate the leaders from the followers. SymphonyIRI’s Robert (Bob) I. Tomei, President, Consumer & Shopper Marketing, outlined these predictions for 2011 in Research Business Report’s 15th Annual Predictions Issue. Read more about these predictions below…

“In 2011, CPG marketers (manufacturers and retailers) will start to realize the power of “direct-to-shopper” marketing by leveraging multi-platforms to reach key consumers at home, online and in-store. The media component of this activity will begin to integrate social media and mobile marketing with traditional media plans.

Most have an outstanding ability to harness traditional means today, but are flying blind concerning how people interact with and are impacted by social media. As well, CPG leaders must also understand how both types of media combine to affect shopper behaviors (e.g., utilizing traditional media to drive shoppers to a Website).

Savvy CPG marketers will begin to experiment with mobile marketing strategies and incorporate these emerging platforms to reach consumers in-store. With improved social media and mobile marketing capabilities, CPG marketers will more effectively reach people as they transition from being consumers (in the home and on their way to the store), into shoppers (in the store) and to customers as they make their selections and check out.

Information Resources, Inc. (IRI)

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