02 Sep Media V In Store Marketing
Think CPG – Media V In Store Marketing
Google and Wharton University put on a great series called Think CPG. The series explored several advantages current technology offers the Consumer Packaged Goods sector, particularly from a marketing perspective. Today’s technologies can place vital up to the moment data that makes marketing and production a fine tuned science. I have enclosed and excellent excerpt from the series regarding the changes in media like television verses in store marketing and how it relates to all cpg markets. To watch the entire series please join my newsletter to be informed of timely posts that I will published in the near future.
Please enjoy and share your thoughts below: