Escalation of Channel & Consumption Migration

Escalation of Channel & Consumption Migration

LAS VEGAS - JANUARY 07:  Ford President and CE...
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Though the U.S. economy has shown some positive movement, many consumers remain entrenched in a daily struggle to make ends meet. The silver lining in this economic cloud is the outstanding resilience demonstrated by the American people.

Resilience can be seen across a wide range of daily rituals, from eating and health care, to home care and pet care. At the heart of these rituals is the consumer packaged goods (CPG) industry. Throughout the economic downturn, consumers have relied on packaged goods companies to help them meet their daily needs on extremely tight budgets.

To stretch their CPG dollars further in a difficult economy, consumers have adopted extremely conservative shopping behaviors, resulting in a resurgence of channel switching behavior.

In a transforming economy such as the one this country faces today, the study of consumer shopping behaviors is fascinating. The battle for share of spending is nothing short of intense.

This report provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments, and serves as a foundation for competitive and distribution strategy development as well as a baseline for ongoing tracking efforts.

Information Resources, Inc. (IRI)

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