NCA’s 2011 State of the CPG Industry Conference

NCA’s 2011 State of the CPG Industry Conference

Consumer Packaged Goods Confectioners Conference

Mark Your Calendar February 16-19, 2011

Logo of the National Confectioners Association.

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Location: Fontainebleau Resort – Miami, FL

Description: The National Confectioners Association‘s

annual State of the Industry Conference is a great opportunity for the consumer packaged goods industry to come together, learn and actively participate in stimulating discussions. The experts presentations offer opportunities to develop immediate and long-term personal business strategies to take home to your colleagues.

Topic: “From Fact to Act” – Sergeant Joe Friday wouldn’t cut it in today’s marketplace, as the proliferation of tactics and data have left retailers and manufacturers demanding more than “just the facts, ma’am.” More and more, manufacturers and retailers must think about application and activation – rather than just reporting and interpretation. From Strategy and Planning to Implementation and Evaluation, CPG manufacturers are increasingly integrating analysis, insights, and shopper-centricity into discussions with their customers. This interactive session will introduce 10 best practices for transforming data into the actionable insights necessary to remain competitive. Ed See and Matt Brewer, trusted management consultants with more than 30 years of combined experience will lead the workshop. They will focus on how to drive impact from insights, across different data sources and analytic techniques. At the end of the session, attendees will come away with some pragmatic approaches to using information to better inform decision making and add real business value (dollars).

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