CPGBrokers & Associates will provide initial consultation to review where the brand is today in terms of Sales and distribution. Goal is to develop pathway and offer solutions to help Manufacturer achieve their Brand’s vision.
- Product merit; depth/breadth of line, product details, pricing, category fit
- Product Positioning; based on product profile, connect to evolving consumer demographics such as emerging trends, call outs- organic, natural, ethnic orientation.
- Product Point of Differentiation; what makes product unique and relevant to other products in the marketplace, i.e. formulation, clinicals, technology.
- How is Mfg. going to support Marketing Funds required (promo support, social/digital, analytics’ to validate trial/sell through; exceed category threshold
- Assess eCommerce footprint; Amazon or other .com site, customer reviews