Point of View: Helping Financial Institutions Cash In on New Market Opportunities

Point of View: Helping Financial Institutions Cash In on New Market Opportunities

The consumer-focused (retail) financial services industry faces challenges more daunting than perhaps any other. This Point of View reveals how you can treat information like a competitive weapon. At the core of enhancing differentiation, increasing share of customer and boosting profitability is the dramatically better collection and leveraging of information.

Information Resources, Inc. (IRI)

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