Blog: High-quality Generics Give National Brands a Run for Their Money

Blog: High-quality Generics Give National Brands a Run for Their Money

A recent article by Sarah Mahoney in MarketingDaily Magazine details a recent study from SymphonyIRI about the growth of store brands.
Marketing Daily
The article reports on some of the many findings:

right The original Stop and Shop logo, used un...
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At this point, Symphony IRI reports that 99% of U.S. households purchase at least one store brand regularly, 83% are wiling to try a private brand at least once, and 75% of store-brand shoppers purchase 30 or more categories each year.

Read the full article at MarketingDaily online.

Information Resources, Inc. (IRI)

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