01 Dec Blog: High-quality Generics Give National Brands a Run for Their Money
A recent article by Sarah Mahoney in MarketingDaily Magazine details a recent study from SymphonyIRI about the growth of store brands.
The article reports on some of the many findings:
At this point, Symphony IRI reports that 99% of U.S. households purchase at least one store brand regularly, 83% are wiling to try a private brand at least once, and 75% of store-brand shoppers purchase 30 or more categories each year.
Read the full article at MarketingDaily online.
- 10 Best Store Brands for Thanksgiving or Any Other Meal (walletpop.com)
- Food for thought: Save on store brands without sacrificing flavor (blogs.consumerreports.org)