Blunt Force Trauma: When Average Execution is Just That

Blunt Force Trauma: When Average Execution is Just That

Despite numerous analytical advances, many CPG companies today continue to utilize a “one-size-fits-all” approach to marketing and avoid the complexity associated with segmented execution. While easier and cheaper to implement, these “blunt force” go-to-market strategies put them at risk of leaving significant opportunities on the table as well as imperiling their survival during an economic period fraught with dramatic change. Learn how companies can replace “blunt force” with the grace and precision of a surgeon’s hands to achieve optimal performance and stem the loss of share.

Information Resources, Inc. (IRI)

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