In the News: SymphonyIRI Offers Insights on Next-generation Shopper Marketing

In the News: SymphonyIRI Offers Insights on Next-generation Shopper Marketing

In recognition of the fact that the consumer packaged goods (CPG) arena now features fierce competition, rapidly changing media, and increasingly fragmented brand loyalty has become increasingly fragmented, SymphonyIRI Group, Inc.’s recent issue of Times & Trends: “The Next Generation of Shopper Marketing: Re-Architecting Shopper Marketing for Maximum Performance” provides insights into the current consumer mindset throughout each stage of the purchase cycle, from planning to purchase.

Information Resources, Inc. (IRI)

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