Blog: Insights Lay a Solid Foundation for Marketing Strategies

Blog: Insights Lay a Solid Foundation for Marketing Strategies

By SymphonyIRI, based on research from Sean Seitzinger, Senior Vice President, Consulting and Innovation

A recent article in Progressive Grocer discussed SymphonyIRI Group’s recent research report and the trends we are seeing in store brands as the economy shifts.

According to the article:
These insights lay a solid foundation for marketing strategies with the goal of delivering the right products, to the right place, at the right price, and creating a satisfying shopping experience.

Read the full article at Progressive Grocer.

Information Resources, Inc. (IRI)

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