Product innovation

24 Dec

Posted at 02:36h in Consumer Packaged Goods, Product innovation, Retailing, Sku optimization by
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the sexy santa assistants were there to take a...
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Dollar stores are seeing tremendous growth thanks to shoppers’ new addiction to deals. Leslie Eaton’s article in yesterday’s Wall Street Journal, Dollar Stores Keep Trucking, takes a look at the phenomenon that we expect will stick around after this holiday season passes. As we saw not only in our recent report on holiday shopping rituals, which Ms. Eaton refers to in her article, but also in a previous report, The New Path to Purchase: An Escalation of Channel & Consumption Migration, shoppers have cut back on the number of channels they patronize, concentrating on stores known for lower prices, visiting stores less frequently and spending less per trip. SymphonyIRI suggests to manufacturers and retailers that these learned coping behaviors are

24 Dec

Posted at 01:51h in Consumer Packaged Goods, CPG Education, Market Segment, Marketing strategy, Product innovation, Retailing by
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PepsiCo
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Summit 2011 Helps Participants Discover Insights to Stimulate Growth, Provoke New Thinking, Illuminate the Way Forward and Foster Real Competitive Advantage CHICAGO, Dec. 22, 2010 - The "new normal" is an intensely competitive world where every single leg up matters for CPG retailers and manufacturers, who are doing everything they can to compete and win with shoppers. Because shoppers will separate the winners from the losers in 2011, the SymphonyIRI Group Summit 2011 will focus on "Gaining the Competitive Edge." The action-oriented forum, taking place March 28-30, 2011 at the Fontainebleau Miami Beach, will provide actionable strategies

20 Nov

Posted at 21:30h in Enterprise Resource Planning, Market Segment, Marketing strategy, Product innovation, Retailing by
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LAS VEGAS - JANUARY 07: Ford President and CE...
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Though the U.S. economy has shown some positive movement, many consumers remain entrenched in a daily struggle to make ends meet. The silver lining in this economic cloud is the outstanding resilience demonstrated by the American people. Resilience can be seen across a wide range of daily rituals, from eating and health care, to home care and pet care. At the heart of these rituals is the consumer packaged goods (CPG) industry. Throughout the economic downturn, consumers have relied on

17 Nov

Posted at 22:36h in In Store Marketing, Internet Marketing, Marketing strategy, Product innovation, Retailing by
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Retailers must understand the details behind shoppers’ purchasing decisions if they are to enjoy continued success on the store brand front. Information Resources, Inc. (IRI) Related articles Consumers Celebrating Practicality This Holiday Season Reveals SymphonyIRI Research (eon.businesswire.com) A New Report by American Express Identifies 'A New Era of Pause...

17 Nov

Posted at 04:43h in CPG Education, CPG Events, Marketing strategy, Product innovation, Retailing by
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TIMES & TRENDS: THE NEW PATH TO PURCHASE An Escalation of Channel & Consumption Migration Throughout the economic downturn, consumers have relied on packaged goods companies to help them meet their daily needs on extremely tight budgets. Today’s shoppers are very discerning and have demonstrated a willingness to shop across channels in order to maximize the return on their CPG investment. Retailers that fail to closely track and meet their customers’ needs quickly are