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Tablets Will Be Key To Marketing
With more than 165 million tablets expected to ship over the next two years, tablets are becoming a popular device with engaged, tech-savvy consumers.
Given this explosive growth, tablets need to be a part of your marketing strategy. So Google is now making it easy for you to target tablet devices.
We’re pleased to announce that we’re developing new targeting options to help you better connect with this audience. To give you greater control over your AdWords ads, we’re changing the way you can target tablet devices.
Networks & Devices
In the next couple of weeks, the “Networks and Devices” section of you
tab within your AdWords account will include a new targeting option titled “Tablets with full browsers.” While you’ve been able to specifically target Apple iPad devices in the past, the new capability will enable you to easily target your ads to the entire tablet device category. In addition, you'll be able to select more precisely the types of devices and operating systems on which your AdWords ads will show. For example, to display