Marketing strategy Archives - Page 7 of 7

14 Nov Win with Convenience Store Shoppers

Posted at 03:58h in In Store Marketing, Marketing strategy, Retailing by Jim Embry 0 Comments

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Convenience store shoppers are continuing to redefine what value means and are putting an increased emphasis on affordability. They are turning to private brands, harnessing social media, blogs and online information to research purchases more carefully, downloading coupons at home, and engaging with retailers that can provide the best combination of low prices and convenience. To examine this dramatic shift in the U.S. consumer base, CPG thought leader Thom Blischok will present 2010: Preparing for ‘Business as Unusual’ in the C-Store Industry and unveil comprehensive research that will

11 Nov Consumer Expectations: Consumer Packaged Goods

Posted at 02:29h in Category Management, Marketing strategy by Jim Embry 0 Comments

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TIMES & TRENDS: CONSUMER EXPECTATIONS Is CPG Serving to Satisfy? During instable economic times such as these, consumers’ expectations for CPG change rapidly and keeping up with them can seem an insurmountable challenge. Consumers have demonstrated a willingness to shop across channels, switch brands, and in some...