Marketing strategy

Two phones with mobile internet capability dis...
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The role of social media and mobile marketing will be realized and leveraged in 2011 by CPG marketers lest they fall behind the curve. Savvy marketers for manufacturers and retailers will need to experiment in order to effectively understand and leverage social media and mobile marketing platforms that will inevitably impact people as they transition from consumers, into shoppers, and to customers. 2011 will separate the leaders from the followers. SymphonyIRI’s Robert (Bob) I. Tomei, President, Consumer & Shopper Marketing, outlined these predictions for 2011 in Research Business Report’s 15th Annual Predictions Issue. Read more about these predictions below… “In 2011, CPG marketers (manufacturers and retailers) will start to realize the power of “direct-to-shopper” marketing by leveraging multi-platforms to reach key consumers at home, online and in-store. The media component of this activity will begin to integrate social media and mobile marketing with traditional media plans. Most have an outstanding ability to harness traditional means today, but are flying blind concerning how people

Want to win a free ticket to the largest online blogging event of the year? Social Media Examiner, BlogWorld and SmartBrief on Social Media have partnered to bring you Blogging Success Summit 2011. And we’ve come up with a fun way to get you involved. First, what is this event? Blogging Success Summit 2011 is a large month-long online conference dedicated to help businesses master blogging. More than 500 marketers

Netflix
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This morning’s New York Times reports on the the 2010 Nielsen wrap up. And the summary? “TV Viewing Continues to Edge Up” (click for link). In fact, TV prognosticators, programmers and ad practitioners today have to sort out the contradiction between: (a) the venture funded hype about internet TV, (b) the legitimate possibility that some kind of internet distribution could harm the TV business, (c) the good consumer value that might be created with various kinds of internet distribution, and (d) the continuing health of traditional TV. (Beyond the Times, last week we received this solid report about cable subs from Time Warner.) TV clearly will be changing. But will it be destructive change like has happened to newspapers? I doubt it. TV is a very healthy industry – there’s lots of money and

Image by Getty Images via @daylife Sansolo Speaks: Poker Face Report: Supervalu Trying To Sell Shaws, But No Takers Food Fight: The Disconnect Between Costs & Prices Congress Passes Food Safety Legislation Fresh Direct Said To Be Seeking $ 200 Million To Fund Expansion Lowes Foods-To-Go Tests Express Service Dollar Stores...

Christmas cards with angels, scandinavian “nis...
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It’s holiday time – when good cheer arrives from people you’ve worked with all year. When old friends get back in touch with you. When it’s great to be reminded of the relationships you’ve built and to touch base with people you haven’t had reason to contact in the past bit of time. And so, I love the business version of the holiday card tradition. That’s right. You remember physical cards. They are printed (that’s p-r-i-n-t-e-d) with a process that involves applying ink to paper. It’s a really interesting process if you haven’t ever seen it. Even better, it creates an item that spends longer in someone’s consciousness than the average holiday Tweet (.0005 nano-seconds) or the average holiday mass eMail (.0010 micro-seconds). It fully “engages” the recipient because it’s physical. (To be clear, that means NOT displayed on a 3D TV – but something that really exists in 3 dimensions.) Sadly, this year the holiday card is scarce. My trend-spotting hasn’t found a single reason. Some businesses seem to think they are being “green”. Some businesses may be choosing frugality in recognition of economic hard times. But a great many seem to have opted for the low-hassle/low-impact e-card. Don’t send ME an e-card. I’ll never know you did because I delete Holiday Spam without reading. Scary thing is that online action lets us THINK we’ve done something – even though we most often haven’t as online holiday actions are forgotten at a very rapid rate. Then, there’s donations. Over time I’ve become quite turned off

PepsiCo
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Summit 2011 Helps Participants Discover Insights to Stimulate Growth, Provoke New Thinking, Illuminate the Way Forward and Foster Real Competitive Advantage CHICAGO, Dec. 22, 2010 - The "new normal" is an intensely competitive world where every single leg up matters for CPG retailers and manufacturers, who are doing everything they can to compete and win with shoppers. Because shoppers will separate the winners from the losers in 2011, the SymphonyIRI Group Summit 2011 will focus on "Gaining the Competitive Edge." The action-oriented forum, taking place March 28-30, 2011 at the Fontainebleau Miami Beach, will provide actionable strategies

Paying people to hold signs is one of the olde...
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In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail and become the biggest sales channel for every product on earth. Of course, it didn’t happen. Today, brick & mortar retail dominates purchases – and does so while using the web as one of many communication options and as a small, but important, sales channel. The hype machine's  take on advertising? The same hype machine is now leaping at social media, viral campaigns, and online video as the voodoo that will rescue the web from a minority role in marketing. (How else do you, bring all those grand advertising dollars to the web-guru's and their VC’s who backed the hype machine?) Once again, are these broad claims going to be bogus? Or is the theory