Marketing strategy

[caption id="" align="alignright" width="300"]a chart to describe the search engine market Image via Wikipedia[/caption]

In today's world, one of the highest revenue-generating companies is tech companies. With a vast network and thousands of employees, companies like these never seem to go out of business. If you are planning to start a tech company, I would recommend you visit the techygeeks website to read everything about it. With many companies in the market, providing the same service, only the one who uses the right marketing tool to capture customers can gain profits. Search engine optimization is a powerful marketing tool, but the concept remains misunderstood and underutilized, says Rand Fishkin, the CEO and founder of SEOmoz.org, who spoke at the What’s Next: DC conference about why SEO is a viable opportunity for all marketers.

Most search-engine advertising budgets allocate about 15% of the total spend for SEO and as much as 85% on pay-per-click listings, Fishkin says. But 80% of clicks actually occur in organic search results. These are the results that show up below Google’s pay-per-click listings. In other words, advertisers are spending around 85% of their budgets in a place where only 20% of clicks actually happen. The thing advertisers lack is the right amount of knowledge, fortunaly you can get the help of professional with good knowledge like those from SEO Boise. They might know everything in general, but that will not help in the long term, as in-depth knowledge is vital. Speaking of which, you can check on this site to know the real cost of link building and how much you should be paying for it.

To show up at the top of organic search results, you’ll need a better search ranking — which can be improved by using SEO. And a better SEO score can be attained when you take the aid of SEO companies like Sirlinksalot.

If your business goals are to be rank #1 for all relative search terms and sustain that top position, you will require a more thorough and long-term SEO campaign. A comprehensive strategy will need more work and time invested to achieve those higher business goals, and therefore the SEO prices Perth will be higher. If your business goals are to increase visibility and experience moderately higher rates of traffic, less work may be required. A more conservative and local SEO Perth strategy will allow for lower SEO prices due to less time needing to be put in to achieve those goals.

Fishkin suggests:

[caption id="" align="alignright" width="160" caption="Image via Wikipedia"]Quel ricco sfondato di Mark Zuckerberg, founde...[/caption]
Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop is, somebody cared enough about where their money was going to take a hard look at the effectiveness of Facebook ads. A dedicated Facebook user’s response just might be “Ads? They have ads on Facebook?”. (Yup, those clusters of 20 words or so that clutter the right hand side of the page – sometimes with microscopic images attached.) And, that’s exactly the problem. We now learn that the clickthrough rate on Facebook ads is .051%. (Here is a summary of the study by Webtrends.) To be clear, that’s 5 one-hundredths of a percent. Or, one click through for every 2000 times your ad is displayed. Heck, maybe this rate is pretty good since your ad is probably only noticed once out of every 1999 times it’s seen. But it is scary that this clickthrough rate is DOWN. That’s right, the click-through rate was an astronomical .063% in 2009. And, there’s one more key concern. Facebook ads should be highly

In Monday’s post, Jay Baer and Amber Naslund explained how to use social networks to respond to a full-blown communications crisis. They offered some great advice for handling a PR nightmare on a social channel. But how can you keep it from getting to that point? How do you diffuse conflicts before they turn into all-hands situations? Having a social media presence means you will have social media fights. If you seek attention, some of your buzz will inevitably be negative. No brand is immune.  But you can take steps to minimize conflict — and even turn a negative comment into a golden moment that wins your brand positive attention. Here’s how:
  • Hurry, don’t rush. It’s been drilled into our heads that speed matters in social communications. You don’t have two days to respond to a crisis. You probably don’t have two hours — depending on when the situation develops. But that doesn’t mean you

Logo of the U.S. Food and Drug Administration ...
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This post was written by SmartBrief’s Elizabeth Collins. The pharmaceutical companies that say they are waiting for the Food and Drug Administration to issue new guidance on how to handle drug promotion through social media are just using the FDA’s guidance delay as an “out,” or an excuse, said Glenn Byrd, MedImmune’s director of regulatory affairs, at the Marcus Evans “Social Media for Pharma” conference in Washington, D.C., on Thursday. Some in the industry feel that when the FDA finally issues its social media guidance, answers to all their questions will suddenly become clear, he says. He doesn’t think that will be the case. He points to what we already know, however, which should be enough to get companies started. The FDA will regulate anything a pharmaceutical company does to generate interest in its products, and Byrd reminded the audience that the FDA has already made clear what its expectations are in regards to advertisements and promotions. “There’s already guidance

CPG and Retail Companies Must Wean Shoppers Off Price-Only Related Merchandising for Future Success
Magnificent Mile Apple Store
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CHICAGO, Jan. 20, 2011 - The new year creates an opportunity to review product and retail strategies with a view toward continuous improvement. Nowhere is this more relevant or important than in merchandising strategies. To take a closer look at these strategies, SymphonyIRI Group released its current issue of Times & Trends, “Merchandising Trends: Achieving Differentiation with a Shopper-Centric Approach,” which explores current and emerging merchandising trends that CPG marketers have embraced during the last few years in an ongoing effort to satisfy shoppers’ rapidly changing definition of value. SymphonyIRI anticipates shoppers will remain conservative in their purchasing habits, but evolve their definition of “value” slowly away from the almost singular focus on price that has shaped behavior for the past three years. The new focus will be one that integrates other factors, such as ingredients to support increased health and wellness, packaging and convenience. “Approaching CPG merchandising from a shopper-centric perspective is critical and will become increasingly

Improve Your E-mail Campaign And Improve Your Brand, Lessons For a Fast Moving Goods Marketer

Consumer Packaged Goods Marketers are starting to wonder, Is e-mail marketing dead? That was one of the questions asked this week at the NRF BIG Show 2011, a retail conference held in New York City. Kevin Ertell of Foresee Results’  summed the answer up succinctly: "We’re not at a funeral". Promotional e-mails still wield enormous power over consumers. It drives more traffic to websites than any factor other than familiarity concerning a brand. We all know the pros of promotional e-mails. It offers us a massive, individualized distribution system at a low cost, provides an easy way to build customer lists, allow retailers to reduce the lead time needed to execute a promotional idea, and gives a Fast Moving Consumer Goods Marketer

Image by jonny goldstein via Flickr This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. If you found a pile of cash in your house, you would do something with it, right? Buy something. Invest it. Whatever. There...