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Digital advances are changing the shopper marketing landscape daily. Think about it: we are almost never away from a digital gadget today. At home, we have our computers. On our commute, many of us are surfing the web or checking emails on our mobile phones. At the café, there’s a 3G connection that will have you up and running while you sip your morning latté.
Consequently, every digital development offers new opportunities for brands to grab attention, so this year at the SymphonyIRI Group Summit, we are proud to offer many exciting sessions that will help you hone the tools in your digital marketing arsenal.
To set the scene, Steve Frenda, Managing Director of In-Store Marketing Institute, will help us break down the current media environment, and decipher shifts in shopper behavior in our
“Future Marketing – Digital and Mobile” track session.
Building on those key elements, comScore will focus on the key trends in digital marketing for the CPG industry. comScore will present its insights into the industry’s ad effectiveness and growth opportunities in one session, and share study findings from