CPG Education

Image by jonny goldstein via Flickr This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. If you found a pile of cash in your house, you would do something with it, right? Buy something. Invest it. Whatever. There...

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Summit 2011 Helps Participants Discover Insights to Stimulate Growth, Provoke New Thinking, Illuminate the Way Forward and Foster Real Competitive Advantage CHICAGO, Dec. 22, 2010 - The "new normal" is an intensely competitive world where every single leg up matters for CPG retailers and manufacturers, who are doing everything they can to compete and win with shoppers. Because shoppers will separate the winners from the losers in 2011, the SymphonyIRI Group Summit 2011 will focus on "Gaining the Competitive Edge." The action-oriented forum, taking place March 28-30, 2011 at the Fontainebleau Miami Beach, will provide actionable strategies

TIMES & TRENDS: THE NEW PATH TO PURCHASE An Escalation of Channel & Consumption Migration Throughout the economic downturn, consumers have relied on packaged goods companies to help them meet their daily needs on extremely tight budgets. Today’s shoppers are very discerning and have demonstrated a willingness to shop across channels in order to maximize the return on their CPG investment. Retailers that fail to closely track and meet their customers’ needs quickly are

Earlier this year, the American Beverage Association (ABA), Washington, D.C., reported that America’s leading beverage companies have reduced the calories in beverages shipped to U.S. schools by 88 percent since 2004. The results show that the ABA and the Alliance for a Healthier Generation, a...